Your FUNname is the unique combination of skills, experience, and personality you want the world to see. It is the telling of your story and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes. You use your branding to differentiate yourself from other people. Your brand explains the “why” you do what you do and what drives and motivates you. This knowledge makes people more comfortable working with you. People trust you more because your intentions are genuine and transparent. This clarity fosters faith. People feel more relaxed when they think they can predict your actions.
