Type-in traffic refers to the visitors who arrive at a website by typing a keyword or phrase directly into the address bar of their web browser instead of clicking on a link from another webpage, utilizing a bookmarked page, or performing a search in a search engine. It represents a form of direct navigation. Many novice marketers find it hard to accept that type-in traffic can be a substantial source of visitors. However, in reality, established businesses with robust brand recognition often receive more traffic from direct type-ins than they do from paid advertising. For instance, Amazon garners significantly higher traffic from users who type its domain directly than from those who arrive through advertisements. The same principle holds true in smaller markets, where customers familiar with your brand may enter your website URL directly because they trust that you can meet their needs. Over time, type-in traffic can become a major source of visitors. To succeed with this traffic channel, it is essential to manage your brand effectively.
